Stephen Smith, PA, MDE
Vice President, EasyWeb Strategy
Steve Smith is a leader and pioneer in the eHealth space, having created the leading online products in physician information, education, and pharmaceutical promotion. He co-founded Medscape leading its product strategy from inception to becoming the #1 global physician portal, developed the edetailing products that took Medsite to the #1 provider of online pharmaceutical promotional services to physicians, and lead M3 (MDLinx, Smartest Doc) from startup to #1 specialty website and #2 US physician website. Steve's vision is to change the lives of patients by transforming how physicians interact with medical information and improve their clinical know-how. Steve is a physician assistant and earned his masters in distance education at the University of Maryland University College. His research focus is the power of the question to create higher-order learning.
Director, EasyWeb Content Strategy and Operations
Will has developed innovative medical communications across a wide variety of media over the past 15 years. He bridged communications between patients and professionals at the National Kidney Foundation, developed promotional programs at Medsite and WebMD, and created award-winning medical documentaries and scientific animations and CCG metamedia. He began working with EasyWeb in November 2014.
Managing Editor, EasyWeb Original Content
Trained as a neuroscientist, Bob has pursued a career as a science and medical writer and editor. He was a science writer for Caltech, a freelance, writing two books for patients and many articles for a variety of audiences. He spent 10 years as San Francisco Bureau Chief for the International Medical News Group, followed by 2 years as Medscape's Assignment Editor, followed by 2 years as Executive editor of the Multiple Sclerosis Discovery Forum. He joined EasyWeb in 2015.
Assistant Editor, Oncology Editor, and Hepatitis Curator
Yael is an experienced medical writer and editor based in Atlanta, GA. She started writing professionally in her last year of pharmacy school, and has never looked back. Before joining Aptus Health in 2016, her clients included Medscape Medical News, Professional Television Network, Clinical Pain Advisor, MedicineNet, and PeerView Press. Yael specializes in offering a clear and concise approach to medical education.
Senior Director, Content Services
Owen MacDonald has more than 15 years of experience in journalism and healthcare publishing, with a background in physician leadership, quality and safety, and healthcare compliance. Owen joined QuantiaMD in 2011 and currently leads the Content Services team in delivering an innovative digital content strategy and curating high-quality, independent clinical content in partnership with leading experts in medicine.
Senior Manager, Content Services
Tim has worked in educational publishing since 2001, including 6 years with the National Science Foundation. He joined QuantiaMD in 2008 and has published educational content in various clinical and nonclinical areas as the company has evolved. Tim develops content for oncology, psychiatry, and physician wellbeing.
Manager, Content Services
Tom's journalism career began in 1987 and has covered many areas, including entertainment, community affairs, and print and web design. He transitioned to the medical field in 2013 when he became a Content Manager at QuantiaMD. Tom develops content for dermatology, emergency medicine, gastroenterology, and healthcare reform.
Manager, Content Services
Andrea Kimbriel has 10 years of experience in journalism and healthcare publishing. She holds a Bachelor of Arts degree in communication and was previously an award-winning reporter and newspaper editor. She has worked at QuantiaMD since 2013 and manages the topic areas of neurology, pain, women's health, and patient experience.
Senior Manager, Content Services
Aviva Schwartz has more than eight years of experience in medical publishing and health writing/editing. She received her master's degree in Health Communication from Emerson College and Tufts University School of Medicine. Aviva joined QuantiaMD in 2013 and oversees several clinical topic areas, including cardiology, pulmonology & critical care, rheumatology, and hospital medicine.
Manager, Content Services
Alissa has more than four years of experience in healthcare publishing, with a background in education, writing, digital marketing, and graphic design. Since joining QuantiaMD in 2013, she has managed a wide array of clinical and nonclinical topics, currently focusing on endocrinology, infectious disease, sports medicine, and quality & safety.
Elisabeth Aron, MD, MPH, FACOG
Pregnancy/childbirth and PCOS/endometriosis/menopause curator
Elisabeth is a practicing OB/GYN Hospitalist and a medical writer. She has authored a book, Pregnancy Dos and Don'ts, and contributed/consulted on numerous pregnancy related books, chapters, posters, apps, and articles. She obtained her MD from the Albert Einstein School of Medicine and completed her OB/GYN residency at St. Luke's/Roosevelt Medical Center. Elisabeth was in private practice in New York for three years until a move to Colorado resulted in a career shift where she completed a postdoctoral fellowship in Molecular Biology at Colorado State University and went on to be a Women's Reproductive Health Research Scholar at the University of Colorado Health Sciences Center. She has since returned to clinical medicine and has completed a Masters in Public Health with a concentration in health communication at the Colorado school of Public Health. Elisabeth currently lives in Colorado and hopes to combine her clinical experience with her interest in health communication.
Jenny Blair, MD
Joint and Bone Curator
Jenny Blair is a writer and journalist who most often covers science and medicine. She earned her M.D. at Yale University, then completed a residency in emergency medicine at the University of Chicago. After several years in practice as a board-certified emergency physician, during part of which she taught young physicians in rural Indonesia with the NGO Health in Harmony, she transitioned to full-time writing. Jenny won two National Headliner Awards for her work with the Hartford Courant. She has also contributed to Discover, New Scientist, Washington Spectator, and Medtech Insight, among other publications.
Miriam Davis, PhD
Breast Cancer, Pain, and Vaccine Curator
Dr. Davis is an award-winning medical writer with more than 23 years of experience. She has co-authored nearly 100 articles in the medical literature and edited countless others. Her consulting, co-authorship, solo writing or editing has landed her medical and scientific articles into top journals such as JAMA, Science, Pain, Neurology, Nature Drug Reviews, and the Proceedings of the National Academy of Science, among others. She also writes feature articles about medical news for Medscape Medical News. She has served as the main writer for three US Surgeon General Reports and a report to the President. She holds MS and PhD degrees in neuroscience from Princeton University.
Professional Essentials Curator
Jan Greene is a longtime healthcare journalist whose work has appeared in the Los Angeles Times, the Las Vegas Review-Journal, Health magazine, Hospitals & Health Networks, Modern Healthcare, Managed Care and Annals of Emergency Medicine, among others. She is based in the San Francisco Bay area and specializes in writing about the health care system for both industry insiders and consumers.
Lipids, CAD, and Obesity Curator
Craig is a medical and science writer based in Frederick, Maryland. His work has appeared in publications from the Institute of Medicine, National Cancer Institute and National Heart, Lung, and Blood Institute. Trained as a journalist, he began his writing career producing television programs at Grady Memorial Hospital in Atlanta, Georgia for patients and for continuing medical education.
Mental Health Curator
Jim is a science and medical writer based in Bellingham, Washington. His work has appeared in Scientific American, The Washington Post, Science, Nature, and WebMD, among other publications.
Neurodegenerative and Neuromuscular Disease Curator
Susan is an award-winning independent medical writer based in Seattle. She has been covering developments in various field of medicine for more than 15 years, penning hundreds of articles on topics ranging from molecular pathways to global health. When she is not working, Susan enjoys digging the dirt in a community garden and volunteering with a support organization for cancer patients.
Emerging Infectious Diseases Curator
Liz Scherer is a freelance health & medicine/science writer and content strategist based outside Washington DC. A former reporter for the UK-based MedWire News Service and Praxis.MD, and medical writer for Medscape and WebMD, Liz has covered a variety of topics/conditions both on- and offline for over 20 years. An early pioneer in the health 2.0 and mHealth movements, Liz also mentors health start-ups in her spare time.
Hematological Cancer, Skin Cancer, and Lipid Curator
David's medical writing career has spanned a wide range of categories and countries. He began by writing communications for medical devices in Japan. He then relocated to Philadelphia to study for his MSc in Biomedical Writing at the University of the Sciences before working there as an adjunct assistant professor. He currently lives in New York, where he is involved in analyzing clinical trials data across numerous disease states, with a key emphasis on emerging therapeutic classes in oncology.
Brian E. Richardson, PhD
Head and Neck Cancer and Stroke Curator
Dr. Richardson is a professional science and medical writer with over 10 years of biomedical research experience. He obtained his PhD from the Weill Graduate School of Cornell University, performing collaborative research at the Memorial Sloan Kettering Cancer Center. Following his graduate work, Dr. Richardson completed an NIH-funded postdoctoral research fellowship at New York University before taking a position as a Senior Research Associate at Oregon Health and Science University. Dr. Richardson's extensive research experience gives him broad knowledge in many areas of the life sciences, including genetics, oncology, and neurology. He has authored several research manuscripts and grants and has edited hundreds of scientific documents.
Kelli Whitlock Burton
Interventional Cardiology, Cardiac Imaging, Congenital Heart Disease, and Valvular Disease Curator
Kelli is a freelance science and medical writer based in Maine. She has covered topics ranging from basic biomedical science to clinical research in adult and pediatric patients, writing for Science, the Boston Globe, Oncology Times and Dana Press, to name a few. She spent 15 years as a science writer and editor at Ohio State University, Ohio University, the Whitehead Institute for Biomedical Research and Nationwide Children's Hospital and Research Institute. She also has served as a contributing editor for Science magazine and launched three nationally award-winning university science magazines.
Emily Willingham, PhD
Hypertension, Arrhythmia, and Heart Failure Curator
Dr. Willingham is a science writer and editor and university instructor whose work has appeared online at the New York Times, Slate, Forbes, Discover, and NOVA, among others. She and co-author Tara Haelle expect their book, The Informed Parent, to be published in April 2016 by Perigee Books/Penguin, and she also is the author of "The Complete IG to College Biology". Her writing focuses on health, especially mental health, neurobiology, and debunkery. She is the 2014 recipient of the John Maddox Prize for standing up for science, a joint initiative of Nature and the Kohn Foundation. Emily earned her bachelor's degree in English and her PhD in biological sciences at The University of Texas at Austin. She completed a postdoctoral fellowship in urology at the University of California, San Francisco and spent some time on the tenure track, publishing 30-plus papers along the way in the field of sex determination and development.
EasyWeb is committed to delivering impartial and accurate health information to meet the needs of healthcare professionals (HCPs) around the globe. Our professional editorial staff is responsible for the curation, creation, and maintenance of the content presented on our Web sites, mobile applications, and messages sent to our users via email or other media. Our goal is to continually discover the best means to help solve medical information overload and provide a unique resource for HCPs to remain current in medicine and continually improve their practice.
EasyWeb is owned and operated by Aptus Health -- a wholly-owned subsidiary of Merck & Co., Inc. Kenilworth, NJ, USA ("MSD"). Aptus Health maintains its own independent editorial process, business and financial operations, and governance, including independent officers, board of directors, and audit and compliance committees. Aptus Health maintains full confidentiality and information segregation from MSD.
Our sites and apps may carry advertising. Advertising content and sponsorships on our Web sites, mobile applications, and emails are clearly delineated from editorial content. EasyWeb content is independent of and never influenced by our advertisers. This policy of editorial independence is strictly enforced by our professional editorial staff and our editorial advisory board, to safeguard our content objectivity, accuracy, and balance. The work of the editorial staff is kept separate from the influence of sponsors and advertisers.
All of the editorial and advertising content within EasyWeb Web and mobile applications and messages is targeted strictly to healthcare professionals, and never to healthcare consumers.
Governance of this policy
Final decisions on editorial content are made by the VP EasyWeb Strategy in compliance with this Editorial Policy, which is annually reviewed and approved by the EasyWeb Advisory Board.
Any changes to the Editorial Policy must be approved by CEO or President, Provider Division, Aptus Health.
As part of the governance of EasyWeb, an Advisory Board provides oversight and guidance on non-commercial medical, scientific, technological and educational content. The Advisory Board comprises HCPs from various specialties and countries. All applicable anti-corruption laws and anti-kickback laws, including the U. S. Foreign Corrupt Practices Act (FCPA), and other such laws of any country in which Aptus Health does business or EasyWeb is available, must be followed.
Advisory Board members are nominated based on local country business recommendations or are physicians / HCPs that have served as resources on other EasyWeb projects. Nominees may also be recommended by existing or past Advisory Board members. Members who are nominated or selected by local business owners must be reviewed and approved by Aptus Health.
To be eligible for nomination to the Advisory Board, the HCP must have an interest and expertise in medical online communications, be active in his/her field of practice, and be fluent in English.
Advisory Board Members cannot concurrently serve
- In any other engagement in which Aptus Health, MSD, or any other pharmaceutical company seeks advice related to product promotion, product portfolios or any other pharmaceutical-related commercial activities. Advisory Board Members may serve as investigators, expert speakers, or medical experts for general consultation.
- As an employee of an organization that is a content provider for the EasyWeb service or other content offering of Aptus Health.
Each appointment to the Advisory Board is for a 2-year term (in accordance with country laws and regulations), with the possibility of a 1-term reappointment at the discretion of Aptus Health, dependent upon the member's effectiveness and contributions.
The Advisory Board does not have mandatory in-person meetings. Members are expected to do work independently in order to support the efforts of Aptus Health's EasyWeb content team, as well as to assist with any content projects for the local EasyWeb teams, in accordance with the terms of their engagement.
Types of Editorial Content
Our editorial content is selected and developed to support the EasyWeb mission of being the essential resource for healthcare professionals. All content we deliver—whether licensed or original—is included based on its suitability for this purpose.
Aside from market research into individual content areas, as described in the sections below, EasyWeb consults with our Advisory Board to help assess the overall suitability and direction of our content offerings.
Third-party editorial content
We license content from some of the most respected and established names in medical publishing. This third-party editorial content is obtained from companies who share editorial standards compatible with our own.
Our selection of third-party content partners is based on several key factors:
- Demand for this content from worldwide healthcare professionals, based on surveys of medical professionals, market research, assessment of journal impact factor, and direct conversations with our users and independent medical advisors
- Our own assessment of a provider's content quality
- Our own assessment of a provider's editorial policy, including editorial independence from commercial influence and clearly identifying sponsored and commercial content
- Observation of content consumption by our users on our Web sites and mobile apps
Third party content is generally rigorously peer-reviewed by the original publisher. Additionally, subsequent to the selection process employed to include a publisher in our content stream, publisher content is periodically spot-checked by our in-house staff to maintain active quality controls.
We actively monitor the value of third-party content through user engagement metrics and satisfaction surveys.
Original editorial content
Our editorial staff includes medical professionals—physicians, pharmacists, nurses and physician assistants—as well as experienced staff and freelance scientific and medical journalists. This team is responsible for creating original editorial content using the same process to ensure independence and appropriateness that we employ when selecting publishers.
All original content is based on sources of the highest quality and reliability, including peer-reviewed medical journals, trusted medical textbooks, government health agencies, and recognized experts.
Any original content we present based on original research or expert recommendation will clearly disclose the author who has prepared the content. All such authors are required to complete a standard document that requires disclosure of any affiliations or financial relationships that may represent a conflict of interest. Any significant conflicts will be disclosed alongside the affect piece of content.
Examples of our original editorial content include:
- Reference content:
- Drug database: based on government approved labelling
- Calculators: based on original sources in peer-reviewed publications
- Guideline summaries: based on current evidence-based guidelines
- Medical quiz: interactive reviews of key medical content based on trusted reference material
- News summaries:
- Capsule summaries based on the latest publications in peer-reviewed journals
- Expert reviews of key publications from the prior month, authored by relevant experts
- Video modules presented by experts, and developed with input from experts, reviewing conditions and treatments important to our audience
- Interactive eLearning modules
Third-party partners who supply editorial content are responsible for setting appropriate validity and expiration of their content and providing content updates when applicable.
Original content is actively managed by our content staff and set for expiration or update at regular intervals.
Like most other medical information publishers, including both traditional print publishers and digital media, we rely on sponsorships and advertising to support this service. We strictly observe the following guardrails to govern these financial relationships:
- Paid content is clearly identified, whether it be banner advertising or promotional editorial content ("advertorial") that is supplied or influenced by a paying partner
- Sponsored areas of the web site are clearly identified when funding has been received to support that portion of the web site, even when we have retained full editorial control
- Any links to or logos of third parties that we provide on our site do not represent an endorsement or recommendation of those third parties or their content, unless it is explicitly stated
The source of the information we deliver is always provided.
EasyWeb web and mobile properties may include banner advertising that promotes other features or content within EasyWeb. This type of advertising may appear in any portion of the EasyWeb properties, at the sole discretion of EasyWeb.
Paid Content and Advertising
Sponsored content and paid advertising will always be disclosed to our users.
- Sponsorship: A sponsorship indicates that a third-party has provided funding to support the development and/or maintenance of a portion of the web site, or for a specific content initiative. For this type of content, the sponsorship relationship is clearly indicated on all sponsored portions of the web site and on all sponsored content pieces. The sponsor in these circumstances does not have editorial input into the content that is provided, whether it is provided from third-party content providers, or developed by our editorial staff.
- Paid content: Content that is developed in whole or in part by a paying third party may include advertising, such as online or mobile banners, or advertorial content, which is lengthier content that promotes a particular product or service. In either of these scenarios, the source of the content will be disclosed. Placement of paid content, including advertorials and banner advertisements, may be limited to certain portions of EasyWeb Web and mobile properties.
We have established the following guidelines to govern advertising on our web and mobile products:
- EasyWeb solely determines the acceptance of advertising to be displayed on our digital properties.
- EasyWeb acceptance and display of advertising will under no circumstances be considered an endorsement of the products, services, or company connected to the advertisement.
- EasyWeb is not responsible for the accuracy of advertising content, but will not accept content that is known to be inaccurate.
- EasyWeb will not permit advertising related to the following categories:
- Illegal products
- Fraudulent or misleading material
- Material that is offensive or is discriminatory
- Alcohol or tobacco
- Firearms or other weapons
- Advertising targeted at non-healthcare professional, such as consumers or children.
- EasyWeb expressly avoids advertising with certain technical features, including:
- Strobing or flashing elements
- Advertising units that interfere with editorial content space by covering it without user initiation
- Expandable advertising units that cannot be closed or minimized
- Advertising that deceptively mimics computer or browser messages to the user
- Advertising with any other type of information collection software, unless expressly approved in writing by EasyWeb.
- EasyWeb is not responsible for and will not monitor the advertiser's compliance with all laws and regulations applicable to its advertising, within the markets where its advertising appears on EasyWeb web and mobile properties. EasyWeb reserves the right to review advertising compliance at any time, and may remove advertising that is determined to be in breach of applicable laws and regulations
- Clicks on an advertisement may lead only to other EasyWeb content or to the advertiser's site or property. Links from advertisements may not lead directly to a registration or e-mail capture page.
- EasyWeb may at any time remove advertising from its web and mobile properties, and will immediately notify the advertiser when this happens, with an explanation.
- All advertising or sponsored content will be clearly and unambiguously identified.